In order for the gist of a new product or service to be successfully conveyed to the public, there is a need for direction and overall organization of design, text and PR methods. In addition to the inherent contents, the design of the project must also be captivating. This filed will use the actual results to train students in the processes involved in the realization of each individual plan.
All of us have our own favorite fashion or product brand. The creation of that brand consists of elements such as an impressive trademark or name, and linking of the brand to values that differentiate the specific brand from its competitors. These features must be fostered so that they are imbedded in the minds and hearts of the public. Today, when new products and images abound, frequently the “simple joy in ordinary things” is overlooked, and the value of things around us is ignored. This filed will use actual materials in our search for the true nature of brands that are not just fads, but rather the formulation of ideas that bring joy or utility to people.
In all tasks, there is a need for understanding the philosophy and techniques of marketing. The role of marketing is to investigate what people are thinking, what they are seeking, and then to create specific product plans that make them happy. This filed will provide an understanding of the entire scope of marketing, from analysis to plan creation and implementation.
In order for a product to succeed, the correct information must be effectively conveyed to and remain in the hearts of large numbers of people. This filed will study methods used in a wide range of communication methods, from mass media to the Internet and from storefront advertising to word-of-mouth recommendations.
Editing is the effective arrangement and expression of visual and verbal information. There is a need for editing in all areas of communications, from the presentation materials used in planning and project proposals, to magazine articles, pamphlets and advertising. This department will give students the tools and background needed for the development of necessary editing skills.